MixLab is an experiment that makes it easier for anyone to create music, using simple voice commands. Just say things like "Play me a funky bass," or "Add some jazz drums." Or let MixLab surprise you by simply saying “Play me something." Try it on a Google Home by saying "Hey Google, talk to MixLab," or try it on this site.
Actions On Google, App Development, DialogFlow, Google Home, Machine Learning, Responsive Design, Voice Assistant, WebGL.
https://mixlab.withgoogle.com/
Google Creative Lab, 2017
The Webby Awards - Winner Mobile Site and Apps: Music
Responsive platform development for the amazing fitness brand Tone It Up, where their online presence IS their brand.
We were tasked combining the information and data from three existing sites to create one cohesive community experience. The site provides direct access to trainers Kat and Katrina, where they share daily workouts and recipes.
The site allows for community members to contribute by checking-in with videos and images, site-wide commenting, adding their own personal recipes, creating their own neighborhood meet-ups and joining TIU approved groups.
The site also offers shopping, lifestyle and beauty tips for both members and non-members.
Brand Redesign, Data Migration, E-commerce, Hybrid App Development, Maintenance, Product Development, Responsive Platform Development, Single-Sign on, Third Party Partner Integration.
Crossbeat NY 2015, 2016
Droga5 has helped Prudential tackle America’s toughest financial challenges by bringing humanity, honesty and insight to an otherwise clichéd and complicated category. The launch of The Challenge Lab at www.bringyourchallenges.com created a valuable resource that helped people understand financial planning obstacles, while providing the insight and tools they need to make the best decisions about their futures.
PLATFORM
http://www.bringyourchallenges.com/
Tools Highlights
Map My Retirement
http://www.bringyourchallenges.com/map-my-retirement
Visual Exploration
http://www.bringyourchallenges.com/i-might-live-how-long#innovation-timeline
Procrastination Calculator
http://www.bringyourchallenges.com/procrastinator
Time To Up It
http://www.bringyourchallenges.com/time-to-up-it
ADA Compliance, Branded Content, Responsive Platform Development with custom CMS, Interactive Tools, Maintenance, User Testing, Visual Stories.
2013 Cannes Titanium Lion
2013 Cannes Silver Cyber Lion
Droga5 2013, 2014
Prudential: Bring Your Challenges - Case Study
Responsive Site Design
Online content
Blog posts by industry experts, behavioral psychologists, and university professionals.
Map My Retirement: a retirement projection tool
Time To Up It: a 401k projection tool
Innovations: a timeline showcasing historical events that allow us to live longer
Site-wide fact illustrations
In partnership with Google, we joined the ISEE-3 Reboot Project team. Our team was tasked with analyzing the 1970's NASA mission manual and engineering a new infrastructure that would allow the team to do the following: consume live telemetry feeds from collaborating radio dishes, decode the sub-commutated bitstream of engineering and science telemetry, designing suitable data models for storage, and then designing, engineering and delivering a publicly accessible API for scientists to query the collected data.
The Barbarian Group 2015
In partnership with Google Creative Lab
Grow Your Circle was created to help connect people with underrepresented talent from disciplines across all types of production, including content, digital and experiential. We believe that if given the right tools, we can make more informed decisions, fulfill our responsibility to help minimize the inequality across the production industry and have better, authentic work as a result of it too.
https://www.growyourcircle.org/
Created by Forsman & Bodenfors in partnership with development partners Thinkingbox
Norman is an open-source WebVR tool built by artist and coder James Paterson to create frame-by-frame animations in 3D. Norman shows how artists can create their own VR tools to bring their creative visions to life, right on the web.
https://experiments.withgoogle.com/norman
BUILT WITH: A-frame, Three.js
In collaboration with James Patterson, Google Creative Lab, Music By Blood Orange
For an ice cream brand relaunch, we wanted to build off their creative heritage and encourage creativity. To put this plan into action, we partnered with artist Dan Lam and the Institute of Contemporary Art for a multi-sensory interactive experience. The Forsman team led this production from concept through execution.
Forsman & Bodenfors in partnership with Dan Lam, ICA Boston, Ghost Experiential and Steve’s Ice Cream, Summer of 2019
In collaboration with Pure Growth partners and the United Nations, we helped to launch "Forgive For Peace", a new movement to celebrate sustainable development goals for the UN. This program pushes for global change and strives to end hunger and poverty, improve health and education and combat climate change. This campaign was created to aggregate the conversation around International Day of Peace and to promote the UN initiative.
Social, Web Development
Crossbeat NY 2015
Droga5 and Chobani made their Super Bowl debut with “Ransacked,” a 60-second spot featuring a hungry bear that arrives at a convenience store to find himself faced with a frustrating lack of naturally sourced food choices. In order to support the big game, we built a talented new team to help us develop and launch a full redesign of Chobani.com in just under 4 weeks. Following the Super Bowl launch, we continued to perform regular maintenance and scale the site, working towards and e-commerce platform with a new CMS integration.
Data Migration, Maintenance, Photography, Responsive Platform Development, Third Party Partner Integration
Droga5 2014, 2015
Pepsi Pass is an app that makes hanging with your friends even more rewarding. Via Facebook connections, the app automatically awards you points when you're with friends who have the app. As long as your phone's on, the app does the rest.
You can earn points for taking selfies with your friends, earn extra points for being at Pepsi partner locations and users can scan Pepsi bottles to earn points!
Users are able to redeem their points to win concert tickets, getaways, and exclusive access to Pepsi events and even share these wins with their friends.
iTunes: https://itunes.apple.com/us/app/pepsi-pass/id999096522?mt=8
Google Play: https://play.google.com/store/apps/details?id=com.pepsi.pass
App Development, Custom Scanning Technology, Maintenance, Product Development, Third Party Integration, Sweepstakes, Website Development.
The Barbarian Group 2015
The ABSOLUT Concert Series is a collaborative partnership between ABSOLUT and Madison Square Gardens. ABSOLUT sponsored NY-Z, a film by Danny Clinch, which features a 15-minute documentary about Jay-Z.
The brand created buzz through a countdown clock to the release date of the documentary on Facebook, while also offering fans some NY-Z freebies.
Branded Content, Web Development, Social
TBWA\Chiat\Day NY 2011, Film produced by Julia Menassa
NY-Z Case Study
Branded Content
Downloadable content
Banners
Puma partnered with Jamaican designer Cedella Marley to create the Jamaican team kit for the 2012 summer olympics. This integrated campaign was released on a 100-metre long custom Tumblr. With the help of Jamaica's Usain Bolt, Puma provided custom playlists, free giveaways and lead fans to purchase the new Puma gear via the Tumblr experience.
Branded Content, Fashion, Illustration, Print, Sports, Web Development
Droga5 2012
Puma 100 Metre Tumblr Case Study
We worked with a talented team of musicians to launch the music series TBWA\ presents, in partnership with Jameson Irish Whiskey at South by Southwest. This was a one night celebration of music where we re-opened the Scottish Rite Theatre in Austin, TX to celebrate music week. The sold out show played host to record labels, agency friends and lots of fans!
http://projeqt.com/sxsw/tbwa-presents
Press: http://adage.com/article/agency-news/rock-bands-hottest-tour-stops-ad-agencies/234363/
Headliners: Of Montreal
Opening Bands: Black Onassis, Chappo, Kishi Bashi, Yip Deceiver,
DJ: Butcher Bear
Experiential, Print, Projections, Music
TBWA\Chiat\Day 2012
We took a talented team to Greenville, South Carolina to visit the Michelin headquarters. We interviewed 3 Michelin employees and produced 23 videos that were used for the guided tour of the Tire Selector Tool. All footage was created during a 2 day live action green screen shoot, and all backgrounds were created in CG. The tool gave users a recommendation on the right tire for their individual driving needs. Site production required teamwork from in house development, external partners and integration with client side development partners.
Branded Content, CG, Client IT Integration, Live Action, Maintenance, Web Development
TBWA\Chiat\Day 2012
Tassimo Beats was an integrated campaign to launch the Brewbot. In order to meet the interactive and broadcast timelines, we opted to create all the live action and cg content in NYC, and partner with some friends in New Zealand to work through the night on the interactive site development in order to launch just in time for the holidays.
Live Action, CG, Website, Print, Banners
TBWA\Chiat\Day NY 2010
Tassimo Beats Broadcast :30