Demonstrate Prestige
Highlight the organization's achievements and celebrate its successes.

Simplify the Complex
Reduce organizational complexity by providing an improved user experience.

Design for Care
Utilize digital platforms as the primary means of delivering information to existing and future patients.

Connect the Community
Showcase initiatives and the people involved throughout the organization.

Showcase Synergy
Demonstrate how the organization is united in pursuit of common goals.

Modernize
Enhance the organization’s online presence to showcase a premium user experience, reflecting the unity of the organization.

Competitive Research
Conducted competitive research to identify the strengths and weaknesses of competitor websites.

User Research
Conducted qualitative research to gain a deeper understanding of the needs of patients, non-patients, students, and stakeholders and to identify design imperatives. Quantitative research aided the team in reducing bias and gaining a better understanding of existing user behaviors.

Out-of-Category Research
Researched emerging trends and behaviors to incorporate modern design patterns and user behaviors for design consideration.

Data & Insights
By utilizing data and insights, we were able to streamline the user experience to focus on the content that truly matters.

SEO Audit and Guidelines
Performed a comprehensive SEO audit of all existing pages and developed a sitewide SEO playbook.

Workshops
Conducted weekly workshops with stakeholders across the organization to collaborate on all aspects, including architecture, sitemap, user journeys, wireframes, design, storybook, as well as content planning, copy, and content reviews up to final staging.

Exploration & Testing
Multiple key page visual design concepts were tested across the organization and with core audiences. We performed usability testing to evaluate design performance and gain further insights into user behavior.

Design System
A scalable design system was developed to meet the diverse needs of the institution, prioritizing a mobile-first approach to cater to over 65% of mobile site visitors. We created a structured Figma design system where each component was semantically versioned, with one page dedicated to each version. This setup facilitated the purposeful creation of individual pages for each component and included documentation. The resulting benefits included reduced file sizes and the ability to share access to individual components, all contributing to a cohesive and streamlined component library.

Our technology stack balanced performance, flexibility and maintainability. Storybook formed the core of our development process, allowing us to build and test design components in isolation. 

For front-end interactivity, we chose Alpine.js for its lightweight nature, complemented by Tailwind CSS for rapid, consistent styling. This combination enabled us to implement a responsive design language that reflected Montefiore Einstein’s newly aligned brand identity while ensuring optimal user experience across devices. 

Twig served as our templating language, bridging our front-end components with a headless Drupal CMS. This setup separated content management from front-end presentation, giving editors a familiar interface while allowing our design system to leverage the latest technologies.

The library was built with a component-based approach that allowed for a consistent appearance and functionality across all sites.

• Unified Drupal Content Management Platform to power multiple websites and front-end frameworks

• A new CMS facilitating governance through assigned roles and responsibilities

• A modern, module-based workflow simplifies content entry by rearranging modules through drag & drop and easily changing text and media content.

• Modern technology stack and hosting infrastructure to meet the needs and expectations of today’s user and give more control and flexibility over the technologies that fuel the user experience

• Connecting Drupal to an asset library of high-quality, approved images

• Streamlined the process of translating from English to Spanish with new workflows and language service options

• Integrating with 3rd party APIs to dynamically pull in content

• Faster load times

• Fully customizable UI

• Ability to publish content anywhere

• Reduced stress on infrastructure

• Improved platform security

• Real-time data

• Reactive interfaces with app like UX

• Fast downloads and light page weight

Quality assurance and testing were crucial throughout the process to ensure that the design, weight, size, compatibility, and functionality matched the client-approved QA matrix. Detailed reviews were conducted to ensure compliance with AA accessibility standards and, where possible, AAA standards, as well as to meet HIPAA requirements.

Alpine.js, Tailwind CSS, Drupal, Acquia, Storybook, Akamai, Netlify, Localize, and more.

Content Creation
When it came to content, we let clarity come first. Our redefined editorial strategy centered around accessibility to help patients and their families confidently navigate unfamiliar—often stressful—territory. We employed user-friendly language to make site navigation absolutely intuitive. Our content was knowledgeable, clarifying, and concise across the hundreds of core pages we touched.

Thousands of unique images and illustrations added polish and cohesion. Combining curated and commissioned elements upped the aesthetic while creating a more immersive user experience. Taking cues from Montefiore Einstein’s history of compassion and innovation, our new visual language worked as a critical storytelling component and established consistency from page to page.

Content Governance
Leveraging roles and automating workflows for content input, refinement, and approval.

External API Integration
API integration for 3rd party content.

Asset Management
A library of brand-approved stock images, icons, photography, and custom illustrations was introduced. Rigorous content creation, image review, and approval processes were introduced to streamline client engagement and ensure on-time delivery.